Content marketing is a highly effective, scalable, and affordable way to generate strong leads for your B2B marketing strategy consistently. Today, more than ever, during this COVID-19 situation, your clients and your leads want to feel that you care about them and that you are willing to provide additional value to their business. The impact of social isolation and the…
Creating a strong B2B marketing strategy for start-up companies is a crucial step that business owners need to complete before launching their companies on the market. When setting up the start-up, its owners need to find out the best way to place the company in the B2B market. Regardless of whether the start-up is selling some kind of products, or…